On the way to comprehensive customer service
Our focus was on improving comprehensive customer service. We developed our digital service portfolio and expertise, strengthened synergies and intensified cooperation between our businesses.
We conceptualized our approach as the Circles of Success, which represent our service strategy of effectively combining our focus and expertise in online communication to promote our customers’ success.
Our business areas are, from January 1, 2015: Visibility & Service Design, Content, and Campaigns & Dialogue.
Equity-to-assets ratio increased and cash and cash equivalents remained at a good level
Nordic Morning Group’s net revenue was EUR 106.6 million (EUR 121.3 million). The decline in net revenue was mainly due to the decrease of third-party invoicing in the Klikki Group and the depreciation of the Swedish krona.
The Group’s operative result was EUR 3.4 million (EUR 4.0 million). In line with the strategy, operations were rationalized and assets were converted into money, leading to a substantial amount of non-recurring items in the income statement at EUR 2.4 million (0.0).
Operating profit before non-recurring items was EUR 1.0 million (4.0). The operating profit was weaker than planned due to the consolidation of Swedish printing operations stretching from spring to fall.
The Group’s equity-to-assets ratio increased to 51.4 percent (42.2), and cash and cash equivalents remained at a good level due to strong operating cash flow.
Employee's and customer's expectations are on high level
Our customers are active in developing their own responsibility and expect the same from their service providers. They appreciate our efforts in corporate responsibility, but would like to see more active responsibility communications from us.
In our employee survey, 92 percent of respondents indicated they consider it important for us to be a model of corporate responsibility.
Most of the environmental impact from the communication industry is already caused by the use of digital services and devices. In this report, we discuss the opportunities for analyzing our own digital eco-footprint, as well as that of our services.
Going strong in the Nordic region
The business area comprises: Citat Oy and Klikkicom Oy in Finland; Citat AB, KliKKi AB, Mods Graphic Studio AB, and associate company Brand Systems International AB in Sweden; and Citat Ukraine LLC in Ukraine.
Content at the heart of
The business area comprises JG Communication AB in Sweden.
The business area comprises Edita Publishing Oy and the National Centre for Professional Development in Education, Educode Oy in Finland.
Print & Distribution
Effective targeted marketing
The business area comprises Edita Prima Oy and Seed Digital Media Oy in Finland as well as Edita Bobergs AB in Sweden.
ABOUT OUR SERVICES
Loyalty marketing is good service
Jesse Sandqvist, Marketing Strategy Director, Seed Digital Media
“A strategic loyalty marketing plan helps in finding the right customers and developing customer relationships.”
Account Manager, Citat:
"By using the latest virtual reality hardware, Citat and Nobel Biocare break new ground in the advanced, creative storytelling domain."
Creating better service and interactivity
Aleksi Lampinen, Managing Director, Citat Oy:
"The user experience must be positive and content must be easy to find irrespective of the terminal device used or the time of day."
Get social with your content
Pixie Sartang, Head of Social Media Strategy, JG Communication:
"Marketing in the digital space is about captivating an audience in an instant. Companies need to stand out and be just that little bit more interesting."