BRAND SYSTEMS 2014
Peter Svahn, CEO, BrandSystems
Differentiated MRM system solutions
BrandSystems delivers marketing resource management (MRM) systems. We are a visionary leader in the market offering our customers an overall application to help and support them in their MRM.
Our Marcom Management Suite supports the entire planning and management process within a marketing department. It solves key business problems connected to lack of coordination and control. By using our MRM systems, our customers have more control over how much they are spending on marketing and what they are spending it on.
Our customers are medium and large-sized companies across all industries investing considerably on marketing. Our customers have strong brands and they want to manage their brand reputation.
We aim for simplicity in our systems. We believe that by having a better user experience, we can create a win-win situation for both the customer and the end-users. The market is growing quickly. So far, we have mostly focused on the Swedish market but we are now expanding our operations to the US. We have approximately 50 employees in three countries: Sweden, India and the US.
Our goal is to be the global leader in providing MRM technology to the majority of marketing departments around the world. To achieve this, we are focusing on understanding the market and customer needs and differentiating configuration templates to provide the best practice templates for different marketing disciplines. Our biggest challenges are to achieve growth and to support our new partners.
2014
We did not reach all of our strategic goals for 2014 because we were late in releasing new products. It also took us more time than expected to implement our new strategy to sell through partners. Our most important achievement in 2014 was succeeding in finding new business partners in the US and Australia.
2015
In 2015, our goal is to grow faster than the market. We are expanding to the US during the first quarter.
ABOUT OUR SERVICES
Loyalty marketing is good service
Jesse Sandqvist, Marketing Strategy Director, Seed Digital Media
“A strategic loyalty marketing plan helps in finding the right customers and developing customer relationships.”
Advanced storytelling
Alexander Corneliusson,
Account Manager, Citat:
"By using the latest virtual reality hardware, Citat and Nobel Biocare break new ground in the advanced, creative storytelling domain."
Creating better service and interactivity
Aleksi Lampinen, Managing Director, Citat Oy:
"The user experience must be positive and content must be easy to find irrespective of the terminal device used or the time of day."
Get social with your content
Pixie Sartang, Head of Social Media Strategy, JG Communication:
"Marketing in the digital space is about captivating an audience in an instant. Companies need to stand out and be just that little bit more interesting."